After launching the application, the first two weeks usually show a loading boom. You promote it, support it, view the first few reviews in application stores, and possibly technical blogs. But the downloadable application does not necessarily start; the running application is not necessarily used at least once; In addition, a regular application has a good chance of never being used more than once.
People tend to download a lot of applications, but may soon get tired of the accumulated excess on their home screen. It is difficult to attract attention with something that constantly rolls in abundance of pages with the same structure in badoo application stores. It’s even harder to keep user attention.
Analytical tools count the number of downloads, but not deletions. This makes the boot metric even more vague, as it is constantly growing. Downloading applications will not say anything to help improve your application.
There are things that are more important than downloads
Even if the application is downloaded, it can be easily removed over a period of time. If this does not start right away, users can forget about it and simply delete it later. Actual use is important here. How much time do people spend on your application? How does this fit your own calculations? There is an average expected time that the user spends in the application, depending on his purpose, and this is what should be measured and analyzed. Such things are more valuable than a reduced number of downloads.
The application can be paid simply, which means direct income; or it can be free with another monetization model on board, say freemium. Whatever it is, if it does not bring much impression to the user, it will not be successful.